The Course

Students will work in pairs and create a “product” and a “company” (eg “Glo Glo's” – Glow in the dark socks by “Holeyproof”). They will then create a marketing campaign for their product, using a range of software types and techniques. Students will work through the tasks at their own pace, and in whatever order they choose. This will give them power over their learning and will also create a more engaging learning environment. Assessment is based on the four stages of development (Investigation, Design, Production and Evaluation) for each of the chosen tasks as well as peer evaluation of the final marketing campaign.

Module Structure

At the end of each week on Business Boosters each group is expected to submit a tracking sheet with an up-to-date record of their progress on their chosen products. Each individual group member is also expected to send an email (from their student email address) to their teacher with comments on, for example, their group, their own progress, the tasks they are tackling, any difficulties they are having, or even Business Boosters itself.

Choice of Products to Create

Select up to 100 marks

Marketing Tool	Software to be used	Presentation for assessment	Marks available
Company Logo (compulsory)	Adobe Photoshop, PSPro, Macromedia Fireworks	Printed in colour and laminated	10
Drawing of Product	Adobe Photoshop, PSPro, Macromedia Fireworks	Printed in colour and laminated	15
3 Page Brochure	MS Publisher	Printed in colour, folded correctly	15
Company Letterhead	Publisher or Word	Printed in colour	10
Business Cards	Publisher	Printed in colour, cut to size and laminated	10
Website	DreamWeaver, FrontPage or Notepad (if coding in html)	All files required by website to be placed in one folder, folder to be zipped up and submitted via intranet	20
Slide Presentation	PowerPoint	Submitted via intranet	20
Television Advertisement	Macromedia Flash, Photostory	Flash file saved as .swf file and submitted via intranet. Photostory submitted via intranet	20
Radio Advertisement	Audacity	Sound file saved and submitted via intranet	20
Billboard	Publisher	Printed in scale in colour and of appropriate dimension	10
Total Marks available			150