Radio Advertisement (10 marks)

Please remember that you must have each phase of a product (Investigation, Design, Production) signed off by your regular teacher before you proceed to the next phase of that product.

Outline
You are to produce a brief radio advertisement to advertise your product to the general public.

Investigation

Listen to a variety of radio advertisements whether you think they are good or bad.

Record:

  • how long the advertisement lasts
  • what information is provided in the advertisement
  • how the advertisement attempts to persuade you to purchase the product advertised.

Design
Prepare a script for your advertisement. You may do this text preparation on computer so that it is easily editable.

Production
Your sound file should be submitted via the intranet and a hardcopy of the script be present in your folder indicating who is responsible for reading each part.

Evaluation

Those group members not involved in the production of this advertisement should write a report indicating

  • - the good features of the advertisement
  • - what could have been improved

Remember that you need to be critical but also constructive. Try to be particular in your analysis.